My Work
A collection of works that showcase my creativity & adaptability. I work with brands across many industries, and my writing seamlessly translates to each audience I speak to. I'm somewhat of a Copywriting Chameleon if you ask me.
Landing Pages
01
Kiaura Sunglasses
Everybody wears sunglasses, but we wanted to build a custom landing page for Kiaura's target audience: fashionable men with a James Dean attitude. Hyper-specific targeting and A/B testing of the structure of this LP led to a 2.68 ROAS, 22% ATC to purchase ratio, and 35% increase in sales over the first 14 days.
02
Barcode
My copy and optimization led to a 28% conversion rate and 8x AOV. Originally created as a landing page, the client was so happy with the results that they turned it into the home page on their website, resulting in a traffic increase of 33%.
03
Your Superfoods
The goal of this project was to highlight the celebrity endorsement of the client's superfood detox package. My copy & optimization for this project led to a 44% increase in web purchases & 26% reduction in CPA
Email Copy
04
Zipfizz: Halloween
One of my most successful partnerships. With the use of playful, engaging, & educating copy, my work helped improve their open rates from 7.19% to now 50.6%. Their Shopify revenue increased 408% YOY from email alone. (Click the image for full view of the email)
05
Ghost Golf: Bags Back in Stock
Highest converting email for our client that wasn't a sale. I highlighted the restock of their limited edition golf bags with future pacing, strong benefits, and the product's value. This email yielded over $22k for the client. (Click the image for full view of the email)
Creative Strategy
06
Jones Soda - Tyson Ad
I wanted to push a celebrity-backed product that didn't only rely on the celebrity's fame to encourage purchases. I used simple messaging and an image that told a story to add value to the product.
07
Your Superfood Video Ad
This client's clinical study on their Detox Program gave them authority, and we wanted to use the study results to push an individual product in the program. This video ad used content from the founders, tangible data, and sensory video content to sell their product.
08
Ghost Golf Carousel
With so many features and the need to showcase them all without losing the audience's interest, I developed a carousel that has been the client's longest-running ad & yielding an average of 3.3x ROAS and a 15% ATC to purchase ratio over five months
